So you have mentioned many stages to creating a few of these kinds of videos. I suppose we start at the very start, you mentioned prep. Would you take us
Alright. So Chris, he enjoys soccer, right? Can he have a group? Liverpool. Liverpool. Okay. And is there a, uh, an opposing group that it is just a competition? There the greatest ones. Manchester United, that everyone knows. Okay. So Liverpool, Manchester United. Okay. So there is heavy rivalry, like any natural friction. Okay. So if we are going to actually create a movie, we need to have a purpose of that video. The number two is we need to identify our audience. Who Do we want watching this video? So I'd say it would be people who are like hardcore Liverpool. Okay. And we need to start breaking down of a few of the things which they, they kind of rally around that would get them excited. And what could be one of those things that you'd think, well, beating Manchester United scoring goals.
How you would then approach that. Yeah. We did a lot of research. We do a great deal of preparation. We would like to start executing on those matters. There's a formula for every video, and uh and this formula is what founders will need to create to themselves. And there's a few components to this formula it, that it's universal for everyone. The very first one is, and that we prepared for is a hook. We need to grab their attention. Now that hook differs on youtube versus Facebook. Allow me to give you an illustration of that. Like on youtube the hook will be just like five seconds. And on Facebook it is gonna be completely different since you are, you might have audio on or not. And you maybe only have a, maybe a second to three seconds as you're kind of turning through their feed.
And even on Instagram, it is going to differ. And so considering this, it is like that hook is like the most essential part. And I'd really place a great deal of work and energy to try to work out how you're going to captivate people's focus and the way you suck them into the content. Now after that, after the hook, you may reinforce your brandnew. Therefore, if you have a brand, you can have a branding component. This can be an optional thing. Uh, it depends on which type of content you're producing, you know, and, and then two, you're moving to the meat of the content. Now here's something that I found over, you understand, 40 some odd billion video views. It is like people have a tolerance to observe. And I, I've been on Facebook, although whether you've fallen in this category, I really don't know and I've never turned on the audio.
Concerning make one of them? Yeah. And it is really interesting because a great deal of people, they are more about performing rather than preparing. And I discovered that if you want to succeed, it the way you are going to do it. So I like to actually begin to determine why I'm making the video. It should have a very specific purpose. Um, I think it'd be really relevant to have you proceed through this procedure. What does that sound good? Okay. So let's just say that you are trying to sell some merge. Okay. And you are attempting to sell it. You've got some product or anything. Okay. So tell me somebody that you really know really. My own brother and David, um, besides Joey. Okay. So yourbrother David. Okay. Chris. Brother Chris.
Obviously. Yeah, that makes sense. Okay. So speaking about video editing from kind of my expertise and I am not a professional movie editor and I know how much work goes into doing lots of these things you state, you know, thecaptions Mimi discovering, even just putting titles at the top and bottom of your movie can take hours for many people and some people seeing this may have no idea how to do this. So I suppose in that regard, can it be worth the time to do that? Is it worth the time to sit down, possibly put with somebody to kind of, We're going to discuss the one type of movie so as to blow off your small business you have to have, but not. We are also going to talk about the way to structure and make that video also. Let us go.
Now presumably you'd take the content you simply shot with Reese in your phone or anything into an editing suite or to some post production. I guess. Do you sort of want to talk about what you do at that stage yet? Ready to distribute
You've got two or three different versions of a video and you may test it to like, like seriously what we do is we will just throw a couple bucks behind it and and see how it converts. If it converts really well, you do not need to spend that much cash to figure out if people really click on it, engage with it, how much they watched the movie to find out whether it really works. And spending the time in post to creating your video engage with all the audience and connect with them on a psychological level, it gives you a greater probability for them to really share.
Hey that Jamie here and on behalf of the Click [inaudible] team, welcome back into our movie show where we're discussing video, but more specifically the types of video you ought to be generating to drive more profit and more cliquey worthy movie views to your business. In the movie we discussed the condition of this marketing industry. What's working by today when producing content. In this video we're going to discuss the video content at a little more detail and talk about ways to make the one video you should be creating immediately to drive more clicks, more visitors, and much more sales on any item or service that you are offering.
So Darryl, at the first video we discussed briefly on the sort of video content that you ought to be generating, what favor for anybody that didn't observe that or simply to refresh some memories, what type of video? If there's one movie you need to create um, as a business, which type of movie is that? Yeah, for me it's a societal video and just two to kind of take that a bit further then, um, and kind of briefly remind everybody what type of video that is. Can you explain what a video is, but also that sort of movie is so vital?
However, the algorithm on youtube otherwise, you know, you would do it otherwise on, on Instagram and distinct on Twitter. But Facebook, I think a great deal of people which are watching this video want to capitalize on that and that's a simple way to say, hey look, if you could have this page which has a reach of let's say you understand, 10,000 enjoys that they actually posted it, who knows how a lot of you is they're going to get. Um, also, and you reaches out to all these different pages at which it goes back to your movie, and the analytics gets. Yeah, it is really cool. No, that's cool. Now with mixed strategy, like for me personally, I enjoy organic, but you've infused it with, together with ads that are paid. Ads is the best way to enter at the right moment in front of the ideal people. And if you understand what you're doing, it can be very effective. If you do not understand what you're doing, it is still be effective as as soon as you say, okay, we're doing a video about Liverpool? You're good. Uh, honestly, in the event that you really want your movie you will need to have of how you are going to distribute it, a prep stage. So back you are like, okay, who's going to share this movie? Are you going to engage with them? You know, is it likely to be achieved through ads organic or is it going to be a mixed strategy in which you really doing organic and adds? Uh, for me, I just love other channels on the market. I love other pages on Facebook cause they need to really nourish the algorithm. They will need to obtain their posts outreach increased. And so a great deal of individuals are willing to share your video. Uh they're, they are in a position to cross post your video. And therefore it is like coming on their page and it's like an content it's not theirs.
Have you have never, you just watched the, the captions and stuff like that? I do. I catch myself. I'm like, why didn't it turn ? But it's so much better using salad. Right. Nonetheless, it's like people consume at various times. Um, but what I discovered is if you can hook them, if you can find that hook, while it's about Facebook, on Youtube, on Instagram, you actually need them for 20 minutes and then 20 seconds should be your gold. It's like you need to reinforce that hook or you need to reinforce what your value proposition is to receive them in, whether it is a name or a thumbnail or however you're pulling them into that movie. You have to reinforce that because if you do not, you are likely to get the hockey stick on effect. That means you understand, and you not going to have anyone watching it.
We're discussing shooting content, we are talking about adding texts, including images, animations, and we are talking about adding captions, Emojis, all of that things can be constructed and edited it directly inside of [inaudible]. Now, the most important reason we built clip Ian was so that it's available to absolutely everyone and we are talking even if you've never produced a video earlier, you would like to get into video creation for your company or you are a professional, it is possible to produce what you can create anywhere else directly inside of Klipfolio and what is more, even in the event that you don't want to take your content clippy or gives you access to a comprehensive library of video clips, images and audio, she is able to pull all this stuff together to create videos. We'll also throw in templates. Therefore, in the event that you fill in a bit uninspired, by way of instance, you can just grab one of our pre done video templates, then change the text along with the colors, upload your branding and your doing clip. Eao is your greatest video creator and it is going to alter the way both professionals and novices produce video moving. We cannot wait to show you it, so be certain you put in your email below. Within another video, we're likely to pull back the curtain on reverse Filipeo and really show you it's going to change the way that you create content for your business and the way this platform functions. We'll see you at another movie.
Right. And something that I found is even once you've got a video that is performing very well, you know, um, the way in which the algorithm operates on Facebook and other things, it is like perhaps in fourteen days or seven months you do another cut and upload it, learn from what you have, all of the information that's there and say, fine, what should we analyzed this down since we had a kind of a fall off here. Maybe we add, you know, something to pull them visually here. Uh, you are able to do that. And, and where you're able to perform it, basically you are in a position to be successful because people will tend to overlook what they really saw, you understand, from six months ago.
It can kind of look like it's theirs. And that is a matter. So return to your case we said, hey, if we're going to actually make a video about your brother and his football team about Liverpool, whether it's bad or good or whatever, I'd like create a list of each, uh, webpage on Facebook on Instagram that will be pro or con. You realize, that since that is who we would like to target, that is who we would like to contact. And believe it or not, you know, becoming, uh, these private connections with these people is a means to have enormous increase. And I found that if you can get like five or six or 10 stations or pages which are like yours that are eager to talk about your articles, I suggest that explodes your, your growth, that hastens your, your reach and you're going to have the perspectives that come with it if you truly have done a great job with your video.
Okay. So prepared created the video. So we don't load it. Yep. That yousay, okay that's just supply and'd say most of the individuals
Or even linkedin. Yeah. And so that is part of the prep preparatory stage, right? And what we're trying to do is figure out, fine, here's what will work on Instagram. Perhaps there's a hook or something that's a little bit better on Facebook and here's something. That means that you can have the meat of this content be exactly the same. But you're actually shooting the video, the way that it delivered is a bit different. And where you're actually likely that is, uh, you know, the various strategies to connect on various platform.
And what is the first thing which you believe he is going to perform? Probably share the video, once that connection with the movie matches. He's going to share it with not only one individual, but he's gonna share with everyone that actually likes what's going on, you understand? And that there's absolutely critical. Then the next issue is, uh, actually trying to explain what would be a great hook cause like you only have a couple few seconds to grab his attention. And that I believe, okay, what do we do to grab his attention without sound within one to three minutes? You understand? And, and perhaps it's a caption above the video which says, you know, Liverpool's sucks. Yeah. I presume, I think that video would be watched by him. You know what I am saying? And I think he'd have to be sucked in as he tried to figure out what's happening in that movie.
It is like when you find something cool and you're like, hey, you gotta check this out. You know, we must do that. We have to this digital word of mouth. And that's where it's so potent and that is what the videos that are social do. And after the core, essentially of this content, you've got to get a call to act. Um, also, and you may not believe, well, if it's a social video, I'm not really doing it , you know, it's simply more of an inspiration or it's merely a [inaudible] or whatever. Because are that call to action is still still crucial? Like when we spoke about what is the purpose of the video remember? Or if it's to sell products, we need to hit the button directly below the video or to push them. Uh, you know, or if it is for inspirational it's like a Hashtag or some thing to combine a cause, I mean the list goes on.
Well let's just target everybody that likes Liverpool, right? And let us target everybody that does not like Liverpool. And let's see if we could find some, some things. And I believe that you could do that just but should you infuse a small bit of cash, it will be quite interesting. The results. You can get your silently. Definitely. I think anyone watching this movie now features a blueprint to make not a movie publication in, knowing what to create and to push out there correctly or an overview and, and those insights, uh, fairly amazing. And for anyone we have actually put together a guide which goes into what Daryl talked on the market. Um, that formula, that blueprint that is whole , um, a few distinct things as well that we did not fit into this video, um, which you can actually grab beneath this video.
So that it is like getting these pins. And two, there is those hooks within the movie. Like that he got himyou have to reinforce whatever that title is. And so I give that some thought. Um, and that the preparatory stage before you go onto the next step. But there's one other thing that I really look at is that which, what origin of medium are we likely to use? Like is it likely to be a Instagram one than Facebook? Is it going to be much better on Twitter or on youtube? You know, like you have to look at the platform of that you are trying to reach and what's going to be the best way. Now, among the biggest mistakes, it is like, well I will just distribute it anywhere, you know, and you're creating a movie trying to go on every stage and that's a huge mistake. Yeah.
Yeah, like, such as the movie part of the video editing is indeed critical. It may make or break a movie. It doesn't matter your script is. It doesn't matter how amazing your camera as well as your production is. Really where it the rubber meets the street to see if it's going to work or not, the editing is. And for mepersonally, as soon as you're in a position to take action, it's well worth the sources worth the moment. And when you actually put it together, it is going to convert a great deal higher. That at the end of the day, that's by far uh, you know, the preparation stage, and um and it is similar to the implementation point to the editing has become the most crucial.
So we have discussed the first phase of preparing for a video planning of video. We then moved to clearly manufacturing and creating the video. So can talk a bit about
So when you actually have those bullet points of things which would really get there, get there, get them something which's happening, then try to think of what value can you truly bring that individual. So there is like three ways you can actually attract value. Uh, with movie content you may expect, you can instruct or instruct, entertain, and occasionally when you are really good you can do all three in precisely the exact same time or you can get two of these. That's when you are really, really great once you're really giving it a lot of thought in it. Now that having been said, once you do that, I attempt to figure out which value you are likely to attract to your planned viewer. Yeah. And then bring some kind of value and I attempt to bring those bullet points. So whether it is like creating loyalty to his team or speaking how bad the other group is, that's some value that he'll really find.
So with that, just to kind of move into this, and would you load the video first to your page then contact all of these are the pages to allow them to know it is never, or do you choose another strategy? Yeah, so generally I do that in the phase. I understand I, the videos come in so I reached out whatever or because it might take a couple of weeks to get ahold of everyone. Should you share mine type item uh, and who knows, maybe you're like, Hey, I will discuss your movie. If you're doing PR crossposting that's not a bad thing. Where the burden is uh, simply to share a movie isn't. It and you have to give privileges to them like you've got to literally cross post. And that is kind of this key on Facebook, although the same for, you know, you are posting their articles.
Yeah, that makes sense. And I guess from looking at these three phases, as soon as you've been through these phases a few distinct times, and as you state, you do edits which can be important. And most of us would, you know, she movie, I have been guilty of this in the past and we'll throw it up believing it's prepared without too much post stuff that is edited. However, now I can see how important as when you find things that work, you can continue following that blueprint over and over and over again, it is to perform variations.
Which makes sense. Makes Sense. Okay. So that makes sense. Um, but one thing I want to circle back really fast is you mentioned if you're creating video and one of those thoughts everyone has, I mean, I have had this before when I have created videos, I'll just share the same movie anyplace. Can you kind of elaborate on why that's a bad idea? And that's a type of a poor idea procedure.
All you have to do is opt in, pop your email in there, we'll send you that guide. So throughout this movie along with the very first movie, we've talked a lot about creating the perfect video and that includes everything from of course preparation, right how to actually shooting the video and then of course the post of where you've got to edit the movie up in the right way and to get the best distribution. Now that all is very, very difficult. Most people don't have access to camera equipment that is expensive to shoot picture content. For instance. Most people don't have the skills to use editing software that is complex and that is why we build Klipfolio. Klipfolio is an internet based. Just we've discussed in the palm of your hand in the previous two videos.
The post production is most likely the most crucial component of having a really good piece of video on the market. And the reason why is because you put a lot of effort in planning, you devote a great deal of time doing manufacturing, but really where the magic is really actually getting the components which will truly engage. And then the edit um, is you are able to create pacing and pacing will keep people's attention the whole time. Like we're, uh, 1 thing I look at is, we're working to determine how we are going to disperse it. We would do it differently on youtube than on Facebook. For example. Because that's the way it is on youtube, we would be in a 16. Right? And, and then to, uh, we would not necessarily burn in our captions. Uh, we would just upload caption files directly to youtube itself.
But on Facebook we would like to burn it because some people don't have that option on and you want to make sure that when they are scrolling through it, you are grabbing that focus. So he is like? Exactly. And it is similar to the ratio to enjoy on Facebook, we wish to be a one by one ratio of ratio that is square. Right? So what components that we can actually add to that video file? Can it be like to make it more of a video meme where we're putting texts the beginning of the end, um, you know, is it really engaging with different types of elements? That's the things that you've got to consider when you're doing the video edit. The thing that I love is if we did the manufacturing directly and we have choices like cause they are called to act, we will need to, we did four or five different versions.
So if we speak about going onto each stage, I think that really is, this is quite important as well. There are clearly I think there are two elements you may tell me otherwise. Of is that the ratio of the video. So in the event that you create in 1 video, you have got to think about how that transcribes into all the other ones. But is there other, anything else you'd type of need to be aware of if you are going to be creating content for state, Instagram or Facebook
So is that for production? You know, like a lot of people place a great deal of consideration in how things come together and like what type of camera to use and so forth and so forth. However, I think it's like be flexible. Though that we prepared, when you're actually doing the video you have a script and have like that you're going to have things. They are like, you also know and oh, this would be a great deal better when we did so, shoot variants. Simply shoot some variants like you have time. Hey, maybe this will work better than that. And you also know, which can help you with the, the post production stage.
Or if we think of players, possibly Mohamed Sala, he's, that Liverpool is best player may be hitting scoring against United, I do not understand. Yeah you are able to do clips . But talking about they adore, you understand, Liverpool, right. And, and the behind it. Um, so I love to attempt to recognize a couple of things. All these are bullet points of what could that individual that when he sees with movie really resonate with. And Internet Marketing Product Reviews two, I really do research. Like I wish to go out there and even know just how well I know somebody, I'm like, what else is happening out there? So I do some research on the internet seeking to see whether there's anything that is trending. Particularly when it's handling the issue at hand, uh. So like for Liverpool, is there anything that's going on that would be in the information which would be applicable to, to the movie today?
And thus you must reinforce it. And, also that stage when we were talking about your brother, it is like if you add one of those other components that resembles, yeah, yeah, I like this movie. You know, you are like, totally go from there. That is where he will stay on just a bit more. And should you get 20 minutes, if he can reach there and really feel some kind of link to the video, they will watch another moment, does not then result in more engagement on the videos too. So then they'd be more likely. And 12 we view comments. It's like as you're connecting together and you're speaking their language or however you are going into it, you're connecting with them on an emotional level and that they feel a part of something and they feel like dumb. It that humanity feels bound to perform. You know, until we do that, there's a good deal of people who pick up a camera and start recording and that can be one of the worst things that you could ever do. And there are stages, such as you mentioned, there's a point of preparation, there's a point of creation, there's a point of post production, and then there's a point for distribution. And each one of those stages are critical, uh, and they function in harmony to really get your movie. It needs to be changed and it can be shared by you on different programs, although it's like you've got content. Yeah. Because the way that you view on Instagram differs. The best way to see Facebook and you view on Youtube, how different, the way you see onLinkedin or even Twitter. And so at the end of the day, what we need to do is really understand how people consume content on this , that, that stage and earn content that would actually work. That, and uh's, that is the huge difference. Now you say and can go through the same manufacturing, fine, I will take some of this. It's like you might have a 10 minute video on youtube, however you are likely to just slice out maybe two minutes or three minutes on, on Facebook because it's going to perform a lot better that way.